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Social Networking IRL
I've spent a lot of time writing about social media marketing because that's where the future of communication is, but social networking is just as important in real life as it is online. If you've got a networking event coming up, and you're nervous to talk to people in person, this blog post should calm your nerves and help you work the room!
Preparing for the Event
Preparation is key and will make you feel more confident. Here are some things to keep in mind BEFORE you go to your networking event:
Tip 1: Dress the Part
First impressions are everything, and looks do matter (no matter how shallow that sounds), so be sure to dress well and follow the dress code for the event you're attending.
Tip 2: Don't Forget Your Business Cards!
This tip is mostly for professional networking events. You'll want to give people something to remember you by and to contact you afterwards. You don't want to be having a great conversation with someone and then realize you forgot your business cards! Nothing will come from that conversation. If you want people to remember your name and what you do, and be able to get in touch with you, giving them your business card is a great way to make that happen.
Tip 3: Do Your Research
For some mental preparation, try to find out who will be at the event. Is there someone attending whom you really want to meet? Maybe learn a few facts about a few key people to impress them with your knowledge and give you something to talk about. Doing some research ahead of time will make you feel more prepared.
Making a Lasting Impression
Once you get to your networking event, it's time to shine by putting all of your preparation to good use and remembering these tips:
Tip 1: Observe the Room
If you're feeling shy or nervous at first, don't worry. There's no need to jump right into any conversation. As soon as you arrive, take a few minutes to scan the room. This will help you find the key people you'll want to talk to and find smaller groups of people. You'll be more memorable among a group of just a few people or even in a one-on-one conversation. Plus, speaking to a large group of people will make you feel like you're standing on stage and the spotlight is on you, or worse yet, you'll be fighting to even be heard.
Observing the room also gives you insight into the environment of the room. Take a look at how people are behaving so you'll know the protocol to follow when you're ready to start talking to people.
Tip 2: Set Goals for Yourself
While you're scanning the room, take this time to make some goals for yourself. Maybe you'll talk to three new people. Maybe you'll leave the people you came with and spread your wings for one conversation. Or, maybe you'll reconnect with someone you haven't talked to in a while. Go into the event with reasonable goals and expectations because having a plan (whether it works or not) will make you feel more secure and composed.
Tip 3: Fake It 'Til You Make It
When you're finally ready to approach someone, do so with confidence, even if you have to fake it. Give the person a firm handshake, with good eye contact and a clear introduction. Your body language says a lot about you, so stand up straight and smile while talking.
Tip 4: Make Meaningful Conversation
This is my favorite tip because I can't stand small talk. The conversation should be meaningful, not too shallow or boring. Networking is about building relationships and getting to know people, so ask open ended questions, be an active listener, and contribute enthusiastically to the conversation. Most importantly, be yourself.
Tip 5: Follow Proper Business Etiquette
You’ve already observed the environment of the event, so now it’s time to follow protocol. Maintain a friendly but professional demeanor, and be sure to stay humble and respectful.
These tips are meant for professional networking events, but they can easily be adapted to any social situation, be it a charity benefit, a conference, or even a party. You can make a lasting positive impression anywhere!