Story Branding: The Secret to Successful Public Relations
Galactic Kids Next Door: A Perfect Example One of the best public relations campaigns I’ve ever scene was the Galactic Kids Next Door...
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by, Natasha Mercado-Santana
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You are in a Relationship with Your Customers. Don't Be Needy.
You know that needy friend who just won't leave you alone? They constantly text or call you, and it's always to ask for something or to...
Evaluating Disney's Social Media
For my Social Media Marketing class last summer, we had to choose a company and evaluate its use of social media, based on the concepts...
How Oreo Became a Social Media Star
Oreo has been around for more than 100 years and is the world's favorite cookie. But its popularity began to wane during the digital age...
Putting My Knowledge to the Test
I spent all summer learning about social media marketing in my online summer class, participating in social media marketing plans for my...
Social Media Marketing is Worth the Effort
There's a common misconception that social media marketing cannot be measured. On the contrary, there are lots of different ways to...
Using Social Media to Be Social
If you're worried about starting a successful social media marketing campaign, I have good news for you: you don't have to do this alone....
Pokémon GO Social Media Takeover
The other day, I had the opportunity to sit in on my first client meeting at my marketing internship. The client was a local lawn care...
Fans or Friends?
One of my favorite YouTube personalities is Jenna Mourey (a.k.a. Jenna Marbles). I know I'm going to be judged for that, but I really...
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