The Importance of Target Marketing
When I started working on the Storyteller's Cottage's marketing plan, one of the first things I noticed was that our email engagement was...
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by, Natasha Mercado-Santana
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Story Branding: The Secret to Successful Public Relations
Galactic Kids Next Door: A Perfect Example One of the best public relations campaigns I’ve ever scene was the Galactic Kids Next Door...
You are in a Relationship with Your Customers. Don't Be Needy.
You know that needy friend who just won't leave you alone? They constantly text or call you, and it's always to ask for something or to...
What I Learned About Social Media in Real-Time
As a millennial and a marketing communication specialist, I consider myself pretty good at managing social media. I studied it in school....
What Companies Can Learn from Logan Paul's Suicide Forest Video
Almost everyone on YouTube has made a reaction video to Logan Paul's Suicide Forest video. The original video received millions of views...
Evaluating Disney's Social Media
For my Social Media Marketing class last summer, we had to choose a company and evaluate its use of social media, based on the concepts...
Snapchat Reactions
I recently read a Time magazine article about the uniqueness and popularity of Snapchat, titled "Snapchat Faces the Public." The article,...
Social Networking IRL
I've spent a lot of time writing about social media marketing because that's where the future of communication is, but social networking...
How Oreo Became a Social Media Star
Oreo has been around for more than 100 years and is the world's favorite cookie. But its popularity began to wane during the digital age...
How Social Media and StoryBranding Are Inseparable
Brand expert Jim Signorelli is the author of StoryBranding and StoryBranding 2.0. The StoryBranding process is very similar to social...
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